Give a child a dandelion going to seed, and it immediately becomes a source of intrigue.

Perhaps the easiest way to look at any product, presentation or demonstration is not from the provider’s eye, but rather from that of the customer. If you are the person who put together an elaborate presentation, it’s easy to miss its complexity.

Different lenses, different angles and different experiences offer us each a different perspective on how we visualize the image prior to clicking the shutter.