Fine art photography is not a commodity. It is unique to the artist, and thankfully, many understand this.
Having viewed my web site, you immediately noticed I sell my fine art prints both on-line and at Wisconsin art fairs. The pricing page is visible, which also appears once an item is put into the “cart”.
The difference in my prints
My prints stand out from other photographers by my subject matter, composition, natural colors, emotional appeal, cotton rag paper, personal signature and print quality, backed with my 30-day return policy.
Though it is true that many photographers shoot Wisconsin landscape photography, we each do so differently, in our own style.
Each print’s uniqueness is further amplified as I develop and personally print each print. The final print becomes the ultimate response to my artistic vision. A duplicate print by another photographer, therefore, and by definition, does not exist.
Consequently, the resulting art work is not a commodity. It is a creation unique (in my case) to me, the artist.
People who attend the art fairs, by and large, fully understand this.
The “commodity” market
My experience with most who purchase prints for another entity (not all) has been quite the opposite. All images appear to be viewed of equal value (very low). Lost is the recognition of the quality and artistic vision encapsulated into the final print.
As long as the buyer has a print of a nature scene (as an example) well under budget for their client, regardless of how it is composed or printed, their job is complete. At this level, all photography is a commodity. The cheapest solution is their target. “Just get something” seems to be the goal.
I do not market to the “commodity” art market.
The “great exposure” market
Similarly, there is the “exposure market”. The concept with this market is simple. The entity uses the print (or photography) for little or no payment. The photographer, in return, gets “great exposure” and the “opportunity” to sell many prints. This may sound like a great idea (and is for the entity getting the art work for free). There is one glaring issue.
Each of us has bills to pay. From what I’ve discovered, “great exposure” doesn’t replace real money when paying those bills.
Just as with “commodity” market, “great exposure” is not something I’m interested in.
Thank you – to my customers who understand the difference
My landscape photography prints are unique, because of the way I shoot, compose, develop and print. My customers fully understand and appreciate this difference. They proudly display their prints within their home or office, and enjoy their print each day. And to my customers – I say “Thank You”.