Offering no limited editions
All of my fine art landscape photography is available without regard to the total number printed.
Historically, prints were created from a plate in the printing press. The first prints were sharp and clear. As more prints came off the press, the plates would wear with use, subsequently affecting the print quality.
Limited editions became a way for the artist and the buyer to understand at what juncture the print was made relative to the lifespan of the plate.
In today’s digital world using color management from the camera, monitor, large format printer and fine art paper, each print can be of the same consistent level of quality regardless of the number of times the image is printed. Consequently, from a quality point-of-view, the historic purpose of numbering images and offering limited editions is no longer relevant.
Purely a marketing decision
Today, limited editions now become strictly a marketing decision. By creating a scarcity of product (ie, printing only a limited number of prints of any one image), the product possibly becomes more valuable, and thus carries a higher price tag.
The practice of limiting prints also allows the purchaser to know they own one print of a fixed edition.
A number of questions arise from this thought – at least for me.
To what extent is a print “limited”?
If I were to limit the number of prints of any one image, what is a reasonable number? Should it be 50, 100 or 250?
What size should I print limited editions?
Do I print an unlimited number of smaller prints and offer limited editions of the same image in larger sizes?
What if I decide to develop the image differently? Perhaps cropping it differently? Does this now create a totally new “edition” which I can then limit?
A Best Seller?
Assume for a few seconds that the image becomes a best seller. By creating this artificial limitation, I would no longer have the capability of producing further sales with that image. Future customers would never have the opportunity to consider its purchase for their home or office decor
Instead, I offer my prints without limitation. You, the buyer of fine art landscape photography, can purchase any image I have, in any size, and in any format – and have the backing of my “Complete Customer Satisfaction” policy.
I’ve yet to have a purchaser of my prints be concerned by the lack of limited editions. Instead, they like the print and they want it in their home or office.