I will admit, I do very little on social media. On my Powder Hill Photography Facebook page, I’ll post iphone photos periodically of scenes that appear as I hike through the woods. As well, I’ll promote my upcoming art fairs or events.
Unlike other photographers, I reserve my fine art photography for my web site.
Email Marketing, most effective
To keep prospective and current customers updated on my photography throughout the year, rather than working extensive social media channels, my primary marketing tool is with my email newsletter.
Over the years, I have found an email newsletter to be the most effective avenue in which to provide my photography to those interested. Having tried a few different platforms, I ultimated settled on sending all newsletters using Constant Contact.
Every two months
Reading many articles about email marketing, some suggest an email frequency of once per week is acceptable and encouraged. Personally, I find this distracting, and as such, do not want my readers to have this same distraction. Weekly is simply too often, at least for me.
After testing a few different schedules, I’ve locked on to every-other-month. (February, April, June, August, October, December). This calendar is not distracting to those who receive it, far enough apart to have new photography to offer, and yet not too infrequent to be forgotten.
Visually Attractive – Photography displayed
As a photographer, it is very important to have a newsletter capable of showing my photography. With Constant Contact, this is accomplished by using a small thumbnail in the newsletter linked directly to the larger image on my web site.
Every newsletter includes my most recent photography, art fair favorites, or images of a specific theme (ex. abstracts). By clicking through to the image one wishes to see larger, the visually attractive newsletter becomes interactive.
Short – Concise
Everyone is busy who receives my newsletter. No one has time to read lengthy text. That’s exactly why all email newsletters are short and concise.
As an example, one section lists the latest 4-5 blog articles. Each has a short summary with the “Read more” link to the full article. Images, as mentioned above, link to the larger previews. Stand-alone text is no more than a quick paragraph.
Each newsletter is for readers to enjoy what they have just opened, explore articles or images of interest, and pass quickly on the others.
Customer must sign up
To receive this newsletter, customers must actively sign up, either at art fairs or my web site.
I promote the sign up to interested visitors to my booth. Some decline, many accept.
Using an ipad on a pedestal desk stand, the user easily enters their first name and email address via a on-screen keyboard.
Visitors to my web site are provided a direct link to the dedicated Free Newsletter sign-up page.on the bottom of each page.
The Newsletter – Visually Attractive, Enjoyable Informative
The challenge for each newsletter remains the same – it must be visually attractive and enjoyable informative. This goal motivates new ideas. Keeping it short, with fresh content, takes time. It’s well worth the effort. Oh yes, and if you haven’t already, sign up for the FREE newsletter today!