Little Social Media
I will admit, I do very little on social media.
On my Powder Hill Photography Facebook page, I’ll post iphone photos periodically from my morning hikes. Unlike other photographers, I reserve my fine art photography for my web site.
In the summer, I will also promote my upcoming art fairs or events.
Email Marketing, most effective
To keep prospective and current customers updated on my photography, my primary marketing tool is my email newsletter.
Over the years, I have found an email newsletter to be the most effective avenue in which to provide my photography to those interested. Having tried different platforms, I’ve settled on using Constant Contact.
Every two months
Some email marketing articles suggest an email frequency of once per week. Personally, I find this frequency distracting. Weekly is simply too often, at least for me.
After testing different schedules, I’ve locked on to every-other-month. (February, April, June, August, October, December). This schedule is not too often to be distracting. The newsletters are also far enough apart to offer new photography.
Visually Attractive – Photography displayed
As a photographer, it is very important to have a newsletter capable of showing my photography.
With Constant Contact, I show the photography using small thumbnails of the image. The viewer can then click the thumbnail to go directly to a larger image. Oftentimes there is also a story attached to the image, under “The Photo’s Story” category.
Every newsletter includes my most recent photography, art fair favorites, or images of a specific theme (ex. abstracts). By clicking through to the image one wishes to see larger, the visually attractive newsletter becomes interactive.
Short – Concise
Everyone is busy who receives my newsletter. No one has time to read lengthy text. That’s exactly why all email newsletters are short and concise.
As an example, one section lists the latest 4-5 blog articles. Each has a short summary with the “Read more” link to the full article. Images, as mentioned above, link to the larger previews. Stand-alone text is no more than a quick paragraph.
Each newsletter is for readers to enjoy what they have just opened, explore articles or images of interest, and pass quickly on the others.
Customer must sign up
Using an app on my ipad, the user can easily enter their first name and email address via the on-screen keyboard.
Visitors to my web site are provided a direct link to the dedicated Free Newsletter sign-up page. The button link is also available on the bottom of each web page.
The Newsletter – Visually Attractive, Enjoyable Informative
The challenge for each newsletter remains the same – it must be visually attractive and enjoyable informative. This goal motivates new ideas. Keeping it short, with fresh content, takes time. It’s well worth the effort. Oh yes, and if you haven’t already, sign up for the FREE newsletter today!