With natural colors
I am often asked: “How do you get such natural colors in your prints?”
The customer will speculate it’s the camera, the lens, the software, and/or the printing lab. I generally summarize simply by stating it is the sum of many small things that allows me to create the outcome I expect, both in the image itself and the resulting quality of the print which I personally produce.
An amalgam of decisions
Clearly, capturing the image correctly with quality equipment is the first step in the process. The second phase comes with the understanding and utilization of the image processing software tools to create the previously visualized image.
As anyone who prints large format prints can attest, the additional details required for the print output – color calibration which include profiling the monitor, creating printer profiles for the paper, employing a quality large format printer driven by pre-configured settings within Lightroom – are as important to the outcome as the initial image capture. The many personal decisions merge as the paper exits the printer.
The Paper Search
Not to be taken lightly, the type of paper selected can have a dramatic effect on the outcome of the print. Being one who wanted to control the entire process, after testing a few print labs, I purchased my own large format printer. Initially it was the Epson 3880, today it is the Epson Stylus Pro 7900. With the printer in my office, now came the fun part – what paper to use.
From various reviews, I tried a number of different papers using the same test images. Some were not what I liked, others were close. However, each didn’t quite fit my vision. It wasn’t until another photographer suggested I try Breathing Color’s Optica One acid-free cotton rag fine art paper (with OBA) that results improved dramatically.
Breathing Color’s Pura Smooth
In late 2013, Breathing Color introduced Pura Smooth, 300gsm, 100% cotton rag, OBA-free, acid-free. white, smooth matte paper. After testing, this medium was perfect for my landscape prints.
Having since standardized on Pura Smooth, and combined with my Epson 7900 printer, my prints are now delivered with the colors as natural as I envision, with the detail and resolution I demand.
A Personal Choice for the Artist’s Vision
As an artist, selecting the type of paper to use is equivalent to the musicians selecting the strings on their guitar. The lighting, the sound system, the microphones, speakers, the stage setting, and even the guitar might be of the highest quality. It is the selection of the strings that is yet another element that fuses the performance.
Put “tinny-sounding” strings on a great guitar when a more bass sound is desired, the performer is no longer proud of the outcome. Print the great image on paper that doesn’t provide the desired effect, and I’m no longer proud of the work. Both might get by, but neither is of the quality that the performer (or photographer) personally find acceptable.
Providing you with highest quality landscape print
My goal has always been to provide the highest quality fine art landscape print that my customers, such as yourself, will proudly display on their walls for many years. Testimonials from satisfied customers confirm this. My signature does not go on the print until I’m satisfied. And only when I’m satisfied will the print ship to the customer.
Remember – All prints are backed with my no-questions-asked 30-day return complete customer satisfaction policy.