Since My First Show
I fell into a habit, purely by accident, at my first art fair that has paid dividends.
Since that first show, and each successive show, I’ve taken multiple iPhone images of my booth after setup, just prior show opening.
These quick images are useful for layout evaluation and future planning.
Since each location can provide its own set-up challenges, I like to start with distant booth shots. These initial shots will show the booth relative to the others around me, as well as the terrain (ie. street, park, etc). The first shot will be head-on, with two or three additional shots capturing my booth in either direction.
What obstacles or unique features are important to remember? Photos help my memory!
As an example, a street setup may be partially on a curb. A park setup may be adjacent to large, overhanging trees.
Not The Booth Picture
These iPhone images taken on the day of the show are not used for jury images. Rather, they are only for my later reference.
I’m not concerned with light or composition. Shadows are going to happen, and that’s OK.
Moving in close, I’ll capture the booth directly straight on, typically just at the door entrance. Each wall is then separately photographed.
When on uneven ground, I’ll take images of how the print bins are elevated by blocks of wood. If the ProPanel leg extensions are extending for the unlevel ground, I will also capture that.
Anything that I think might help when setting up at this show the following year is photographed.
Dont Forget The Outside Storage Area
Having my Trimline booth in a “U” shape display, I must access the back outside storage area by walking around the outside. This pathway is not always available at some shows.
A “reminder” shot is very useful in such cases.
Sometime, circumstances dictate a slight change in my method.
I may tie down the base of the outside wall to keep it from moving out too far in the wind.
Booth lights may be utilized (now only indoor shows).
A different storage system for this particular show might have been tried.
Or perhaps, I’ve packed the car with a new configuration.
All of these instances, I’ll capture with the iPhone.
Back home, I store all of the iPhone images by date and show in its own special “Art Fairs” Lightroom catalog.
As I use Lightroom for all my photography, having a separate art fair catalog is easy and convenient.
Any image-browser program will work. All you are doing is just cataloging and saving your iPhone images for later review.
An Invaluable Asset
Winter, for the most part, is my evaluation time. On a cold afternoon, usually in late December, I’ll go to the past year’s art fair catalog and look at each show’s images.
From planning new booth designs and display layouts, to just observing the changes I’ve made, the images are indispensable.
For me, doing so has been a valuable planning resource.